7 Scottish Business Blog Posts you should add to your reading list

We’re proud of our content here at Scottish Business Blog, but we’re also aware that you are all busy people, and you might not see every post we publish.

So here is a quick round up of some great posts we think you should be reading:

What is a USP?

It’s in every marketing book, and you probably hear it bandied about a lot, but what exactly IS a Unique Selling Point. And more to the point, how on earth do you start defining yours?

This great article from Barry Hynd helps you to see why what you consider to be a USP may not be one after all.

How Creative Are You At Networking & Promoting Your Business / Brand?

Do you visit lots of networking events? If not, do you NOT go because you’re not sure what to do or say? Gordon Dow tells us what to talk about in this article that provides a perfect start for all budding networkers.

Free Online Tools for Business

From Google Docs, to Internet based phone calls, via Web Analytics and freebie To Do Lists, Barry Hynd’s list of free resources for businesses looking to cut costs and save time is a must read.

What is RSS?

The thing about the internet is that terms get bandied around so much that quite quickly we start to feel bad because we don’t know what something is when we feel we should. RSS is one of those things, so if you’ve been scratching your head and wondering what it’s all about, this article should set you straight.

The Basics of Twitter

Everyone is talking about it, and sometimes it can feel as if you’re the only person that doesn’t quite ‘get it’. Twitter is the marketing tool that has taken the business world by storm in 2009.

Find out more about it and learn the basics with our guide to Twitter.

Should you disclose your prices on line?

There are conflicting opinions on this subject- should you be open and show your prices, and risk people not contacting you, or not put your prices and hope they call to find out? Gordon from Muray Web Solutions discusses the pros and cons of each option.

Getting paid from debtors

The number one question most small businesses ask is ‘How do I get people to pay my bills on time?’. In this article, we lay out a simple credit control process that will help to ensure that you get paid on time, every time.

So there you have it, some great posts that will help you to make the most of your business. And don’t forget, if there’s something you’d like to see us write about that isn’t here, why not drop us a line and let us know so we can put it in our writing schedule?