Comments on: Improve Your Website’s User Experience in 2010 http://www.startupscotland.co.uk/internet-marketing/improve-your-website%e2%80%99s-user-experience-in-2010/ Wed, 01 Feb 2012 17:37:00 +0000 hourly 1 By: Watch Episodes http://www.startupscotland.co.uk/internet-marketing/improve-your-website%e2%80%99s-user-experience-in-2010/comment-page-1/#comment-1065 Watch Episodes Wed, 28 Apr 2010 08:01:46 +0000 http://www.scottishbusinessblog.co.uk/?p=898#comment-1065 howdy, nice article. howdy, nice article.

]]> By: Jim Williams http://www.startupscotland.co.uk/internet-marketing/improve-your-website%e2%80%99s-user-experience-in-2010/comment-page-1/#comment-1063 Jim Williams Tue, 13 Apr 2010 15:45:22 +0000 http://www.scottishbusinessblog.co.uk/?p=898#comment-1063 Great post - anybody looking to learn more about their site usability but can't afford full usability testing or expert review - take a look remote testing. I used www.usertesting.com with great effect. It costs $29 a test and you get a mpeg of the results usually in less than 24 hours.. Designers love it and after watching the testing you always come away with loads of quick wins and simple things to improve customer experience and improve site conversions. Jim. Great post – anybody looking to learn more about their site usability but can’t afford full usability testing or expert review – take a look remote testing. I used http://www.usertesting.com with great effect. It costs $29 a test and you get a mpeg of the results usually in less than 24 hours..

Designers love it and after watching the testing you always come away with loads of quick wins and simple things to improve customer experience and improve site conversions.

Jim.

]]> By: Andy Hayes http://www.startupscotland.co.uk/internet-marketing/improve-your-website%e2%80%99s-user-experience-in-2010/comment-page-1/#comment-804 Andy Hayes Thu, 21 Jan 2010 19:10:44 +0000 http://www.scottishbusinessblog.co.uk/?p=898#comment-804 Sheila, I love this: "not just of website usability but of website mission" - it is a great exercise to go through and hope you like the answers you find out from your customers. :-) Sheila,

I love this: “not just of website usability but of website mission” – it is a great exercise to go through and hope you like the answers you find out from your customers. :-)

]]> By: Sheila Averbuch http://www.startupscotland.co.uk/internet-marketing/improve-your-website%e2%80%99s-user-experience-in-2010/comment-page-1/#comment-803 Sheila Averbuch Thu, 21 Jan 2010 10:35:49 +0000 http://www.scottishbusinessblog.co.uk/?p=898#comment-803 Thank you for this excellent post Andy. It's also inspired me to look at the bigger question not just of website usability but of website mission. And that's the kind of thing you can get just by asking your customers -- because it's not about navigation (which you probably should watch them using to get an honest answer), it's more about relevance. I run an ICT news website www.electricnews.net as well as the corporate copywriting business and your post is inspiring me to go back to my news audience, in particular, to see if what we're delivering them is still relevant. People consume ICT news in lots of different ways now, and with the falloff in the traffic at our website, it's clear that some readers (probably IT junkies) are going elsewhere for their news, while others who may want to consume the news the way we are delivering it (probably business owners) aren't finding us. Anyway, you really got me thinking! The Web and peoples' needs/attention span are a constantly moving target. Thank you for this excellent post Andy. It’s also inspired me to look at the bigger question not just of website usability but of website mission. And that’s the kind of thing you can get just by asking your customers — because it’s not about navigation (which you probably should watch them using to get an honest answer), it’s more about relevance.

I run an ICT news website http://www.electricnews.net as well as the corporate copywriting business and your post is inspiring me to go back to my news audience, in particular, to see if what we’re delivering them is still relevant. People consume ICT news in lots of different ways now, and with the falloff in the traffic at our website, it’s clear that some readers (probably IT junkies) are going elsewhere for their news, while others who may want to consume the news the way we are delivering it (probably business owners) aren’t finding us. Anyway, you really got me thinking! The Web and peoples’ needs/attention span are a constantly moving target.

]]> By: Andy Hayes http://www.startupscotland.co.uk/internet-marketing/improve-your-website%e2%80%99s-user-experience-in-2010/comment-page-1/#comment-795 Andy Hayes Mon, 18 Jan 2010 22:44:46 +0000 http://www.scottishbusinessblog.co.uk/?p=898#comment-795 Barry - Hmm. Yes, heat maps and click maps do offer some interesting insights, but you do kind of have to know what you're looking at or at least do your homework and research what the map results mean. Yes, if you run a forum you are FAR more savvy than the typical user. Have you at a minimum poured through your analytics programme (Google, I assume?) and looked at anything interesting coming out of that? Barry –

Hmm. Yes, heat maps and click maps do offer some interesting insights, but you do kind of have to know what you’re looking at or at least do your homework and research what the map results mean.

Yes, if you run a forum you are FAR more savvy than the typical user.

Have you at a minimum poured through your analytics programme (Google, I assume?) and looked at anything interesting coming out of that?

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